Renewing the image of B. Voguish
My customer request was to build a new image for B. Voguish a Boutique located in the heart of Coral Gables, Miami. By far a well located boutique and surrounded by competitors all trying to accomplish the same goal. Gain the attentions of tourist and locals that visit the plaza.
Here is how the brand currently looks:
Here are the first sketch proposals for the new logo:
Then we follow to develop what we thought was the best ideas:
We try them on business cards:
And decide none of that worked.... so we try new ideas
Again because we were not happy with the results decided to stay with only typographical elements.
The idea of this re branding was to bring a more sophisticated look to the name and logo.
Here is the Business Card front side:
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